On Wednesday afternoon the 44th General Assembly approved a new logo for the PCA. The logo was developed by Beaver Design Group, which initially developed nine options. According to Steve Beaver, the logos were evaluated using national surveys as well as four focus groups held around the country.
The initial group of options, Beaver explained to the Assembly, was sifted to two finalists which were presented to the Assembly. In focus groups, the winning design was described by respondents as:
“Cross and the Word”
“Centrality and Authority of Scriptures”
“Christ, the Word, and the World”
“Memorable, appropriate, timeless – reflects history and values”
“Tells who we are and what we believe”
The logo was the work of designer Matt Smartt, who is the son of one of the PCA’s founders, Kennedy Smartt. You can download it here.