New Barna Study Explores Trends Among American Donors
By The Barna Group

April 12, 2013 – During tax season many Americans review their 2012 finances, including a look at how much and to whom they donated money last year. In a new poll from the Barna Group, more than half of Americans said they have donated money or items (or both) to a cause they cared about during the last year. And only 13% of Americans say they haven’t donated any money to charity in the past 12 months.

Those highly charitable patterns exist despite the fact that over one-third of Americans (37%) say that though they are financially stable right now, they’re just making ends meet. Another one in four adults say they are struggling to make ends meet (25%). Only one-quarter of adults consider themselves financially secure. On the extreme ends, 4% of adults report having “more than they need,” while 5% say they require financial assistance to make ends meet.

Who Gives?

The vast majority of U.S. adults donated money in 2012 to charities or churches

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