This Sunday is “National Back to Church Sunday,” a coordinated effort by more than 20,000 churches of various Christian denominations to reach out to people who rarely attend worship services.

The percentage of Americans who say they “seldom” or “never” attend religious services (aside from weddings and funerals) has risen modestly in the past decade. Roughly three-in-ten U.S. adults (29%) now say they seldom or never attend worship services, up from 25% in 2003, according to aggregated data from Pew Research Center surveys. The share of people who say they attend services at least once a week has remained relatively steady; 37% say they attend at least weekly today, compared with 39% a decade ago.

Of course, how often people say they usually attend services is not necessarily the same as how often they actually do attend.

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