Since 1990, the percentage of unchurched adults in America has risen from 30% to 43% of the population. Even as this segment has grown, has their profile changed?

With the aid of more than two decades of tracking research—a sort of cultural time-lapse photography—Barna Group has discovered real and significant shifts in unchurched attitudes, assumptions, allegiances and behaviors. We’ve identified five trends in our research that are contributing to this increase in the churchless of America.

This new study of the unchurched population comes in conjunction with the release of Churchless, a new book from veteran researchers George Barna and David Kinnaman. Churchless draws on more than two decades of tracking research and more than 20 nationwide studies of the unchurched.

The research reveals the big picture: Today’s unchurched are much less likely to come from a church background than ever before. Furthermore, unchurched people today have different expectations of church involvement from those of previous decades. These changes are the result of shifting personal attitudes as well as significant changes in the broader cultural landscape.

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